What does distributing refer to in the music industry?

Distributing in the music industry primarily refers to the channel through which music is delivered to consumers and other stakeholders. This process encompasses the logistical aspects of ensuring that music products—such as physical albums or digital downloads—are made available to listeners through various platforms like streaming services, retail stores, or online marketplaces. Effective distribution is crucial, as it determines how widely a music product can be accessed by its intended audience.

This choice highlights the importance of the supply chain in the music industry, which includes everything from manufacturing to the point of sale. A well-structured distribution strategy can significantly impact an artist's exposure and sales performance, making it a vital consideration for anyone involved in the music business. Other areas such as advertising, content creation, or licensing, while important, do not directly relate to the distribution process of moving goods to consumers.