What does the marketing function involve regarding audience engagement?

The marketing function in the context of audience engagement is focused primarily on building and nurturing relationships with fans and potential listeners. Connecting with fans through video streaming serves this role effectively because it allows artists to reach wider audiences, engage directly with their fan base, and foster a sense of community. Video streaming can include live performances, Q&A sessions, behind-the-scenes content, and more, enabling artists to maintain and enhance their visibility in an increasingly digital music industry.

This choice emphasizes the importance of interaction and engagement within the marketing strategy, encouraging ongoing dialogue with the audience, which can lead to increased loyalty and support. Such engagement is crucial for artists looking to grow their brand and sustain a meaningful connection with their fan base in a highly competitive market.