What is a key advantage of working with a major publishing company?

Working with a major publishing company provides enhanced marketing and promotion capabilities, which is a significant advantage for artists and their works. Major publishing companies typically have vast resources, established networks, and industry connections that enable them to effectively market and promote artists on a large scale. This includes access to professional promotion teams, advertising budgets, and distribution channels that an independent artist might not have.

These marketing strategies can lead to greater visibility for the artist's work, such as increased radio play, placements in prominent media, and enhanced chances for touring and live performances. In addition, major publishers often have experience in managing marketing campaigns that can target specific demographics, thus maximizing reach and engagement with potential audiences. This level of support allows artists to focus more on creativity and less on the intricacies of marketing, ultimately leading to a more significant impact in the market.