What is a key resource that major record labels can provide to artists?

Major record labels can provide robust advertising and promotional support, which is a key resource for artists seeking to expand their reach and visibility in the music industry. This support often includes strategies for marketing new releases, organizing promotional events, securing placements in media outlets, and facilitating connections with influential industry figures. With their established networks and financial resources, record labels can effectively promote an artist's work to a broader audience, enhancing their chances of commercial success and fan engagement.

In contrast, while in-depth social media management, personalized artistic mentorship, and access to underground music scenes may also be beneficial, they do not represent the primary functions and advantages that record labels typically offer. Social media management can often be handled by digital marketing agencies or by the artists themselves. Mentorship might be more associated with smaller labels or personal connections rather than large record companies. Access to underground music scenes, though valuable for niche artists, is not a universal service provided by major labels, as they usually focus on more mainstream markets. Therefore, the strength of a label's advertising and promotional capabilities stands out as their most significant resource for artists.