What role does an agency play in the music industry?

In the music industry, an agency primarily serves to represent clients for specific services. This role involves acting on behalf of artists, musicians, and other industry professionals to negotiate contracts, secure gigs, and manage relationships with various stakeholders. An agency focuses on connecting clients with opportunities, whether it involves booking shows, securing placements, or negotiating terms with record labels and promoters.

While agencies may collaborate with marketing teams or organizations that handle live performances, their central function is representation. This representation allows clients to focus on their artistry while the agency manages the business aspects of their careers. The other options, although relevant to various roles within the music industry, do not encapsulate the core function of an agency itself.