A music manager plays a pivotal role in promoting a new musician's career, which encompasses a variety of tasks aimed at increasing the artist's visibility and success in the industry. This includes developing a strategic career plan, securing opportunities for live performances, and managing relationships with record labels, promoters, and the media. By spearheading promotional efforts, the manager helps to establish the artist's brand, target the right audience, and maximize their potential for success.
While it is true that legal checks on contracts, handling social media accounts, and writing music may be important tasks within the music industry, they are not typically the primary responsibilities of a music manager. Legal checks are usually handled by music lawyers, social media management may be delegated to specialized individuals or teams, and writing music is often the duty of the artists themselves or songwriters. Hence, promoting a musician's career stands out as a core responsibility of a music manager, focusing on building and nurturing the artist's professional trajectory.